Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and success with education.
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Latest Episodes
Your Customer Education Will Fail If You Don't Do This.
Can you guarantee that your customer education strategy will deliver on the goals you’ve set for this year?Is it even possible to guarantee that starting a customer ed...
Hybrid Customer Education Models
This week we're looking at "customer education" and its role as a "service" within a product organization.Customer education teams often fall under "client success" wh...
Messing Up The Big 3 - CMS, CRM & LMS
In this video, we’re going to look at the number one problem facing most customer education teams when it comes to technology - picking the wrong tool for the job to b...
Aligning Training Content to your Customer Journey
The Customer Academy Playbook, by ThinkThru, is a show helping B2B brands in SaaS and beyond build training their customers love. In this episode, Matt dives into the...
The Challenge of Free
In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program.The Customer Academy P...