All Episodes
Displaying episodes 1 - 9 of 9 in total
Your Customer Education Will Fail If You Don't Do This.
Can you guarantee that your customer education strategy will deliver on the goals you’ve set for this year?Is it even possible to guarantee that starting a customer ed...
Hybrid Customer Education Models
This week we're looking at "customer education" and its role as a "service" within a product organization.Customer education teams often fall under "client success" wh...
Messing Up The Big 3 - CMS, CRM & LMS
In this video, we’re going to look at the number one problem facing most customer education teams when it comes to technology - picking the wrong tool for the job to b...
Aligning Training Content to your Customer Journey
The Customer Academy Playbook, by ThinkThru, is a show helping B2B brands in SaaS and beyond build training their customers love. In this episode, Matt dives into the...
The Challenge of Free
In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program.The Customer Academy P...
The Year for Customer Education
If you’re planning, brainstorming, or putting the finishing touches on Q1/Q2 training initiatives, Matt identifies 4 steps that help you and your team build a customer...
Using Features, Goals, and Personas in Product Training
Great SaaS training uses 3 main building blocks - product features, training goals, and personas. If you nail the relationship between these 3 and build your courses i...
5 Essential Experiences to Create Great Customer Education
There are 5 types of experiences embraced by customer education leaders – each with their own benefits, challenges, and unique goals. Learn what they are and how you c...
Welcome to the Customer Academy Playbook
Welcome to the Customer Academy Playbook where we help you build online training your customers will love. Meet your host, Matt Tidwell in this preview of the Customer...