The Year for Customer Education
If you’re planning, brainstorming, or putting the finishing touches on Q1/Q2 training initiatives, Matt identifies 4 steps that help you and your team build a customer education program your customers will love.
Last year was a massive success and “explosion” of the term #customer education. This has been our mission for more than 7 years, but thanks to the absolute success of the customer education strategy across industries, customer education is becoming a true discipline in tech and many teams are moving to education-as-a-service models.
In this episode, Matt reviews some of the key insights from the 4th Annual State of Customer Education Survey developed by Thought Industries, and the State of Technology Services 2023 report, developed by TSIA. He examines some of the key metrics regarding the return on investment for Customer Education programs.
If you’re planning, brainstorming, or putting the finishing touches on Q1/Q2 training initiatives, Matt identifies 4 steps that help you and your team build a customer education program your customers will love.
In this episode, Matt reviews some of the key insights from the 4th Annual State of Customer Education Survey developed by Thought Industries, and the State of Technology Services 2023 report, developed by TSIA. He examines some of the key metrics regarding the return on investment for Customer Education programs.
If you’re planning, brainstorming, or putting the finishing touches on Q1/Q2 training initiatives, Matt identifies 4 steps that help you and your team build a customer education program your customers will love.
Creators and Guests
Host
Matt Tidwell
Founder of ThinkThru and host of the Customer Academy Playbook, Matt has been helping B2B Saas Companies and mission-oriented brands build online training and customer education that customers love.
Editor
Alex Acevedo
Alex Acevedo is a multi-media creator and content wizard at ThinkThru. As part of the Customer Academy Playbook team, Alex delivers edits that give audiences practical tips & useful content in short, bite-sized pieces.
